SurfersVillage.com Releases “First in Surfing News” iPhone App

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Picture 1 SurfersVillage.com Releases First in Surfing News iPhone App
 
SurfersVillage.com has teamed up with French Application Developers Apps & Co, to become the first website of it’s kind to launch an app dedicated to bringing the latest regional and international surfing news to the masses via the iPhone. After installing the app and playing around with it for a few minutes, I got to dig through it and get a feel for the app. It is great to see the surf industry jump onto the iPhone bandwagon. We’ve seen it with Vans Triple Crown, Quiksilver, and the ASP even has an app, but the SurfersVillage app is the only one out right now for strictly news.

The app loads rather quickly and you’re greeted with a simple welcome screen followed by a quick advertisement for the Rip Curl Pro. From there, you are presented with a list of news stories in the  International section. There are four options along the bottom to choose from including International, Industry, Regional, and Big Wave. The regional section lets you pick an area around the world and see news stories related to that region. Each individual story is pretty much a stripped down mobile version of a full version that can be found on the Surfers Village website. Below are some of the pros and cons I’ve found with the app.

PROS:
It’s FREE
Runs quickly and smoothly
Tons of content
Unobtrusive advertisements
Breakdown of news by location
CONS:
Stories get repeated throughout sections
Poor photo gallery integration
Videos load from YouTube
Loads stories in a “in app browser” and not natively

All in all, this is a great first revision from Surfers Village and I’m sure they will be making improvements in future updates. The thing that gets me right now is, they could have just built and released a mobile version of the site, that any phone can reach from it’s browser and none of the functionality would have changed. The app does not take full advantage of the capabilities of the iPhone, but like I said, it’s the first version and there should be updates to come.

You can download the SurfersVillage app right now for free in the iTunes App Store (link opens in iTunes).

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