This September, the creator of The Tennis Channel and The Ski Channel is launching something that should make all surfers who watch television pretty happy, The Surf Channel. Following the success of the first two on-demand channels, The Surf Channel will focus on showing surf movies and documentaries.
Steve Bellamy, who founded The Tennis and Ski Channels in 2003 and 2008,Â respectively, says that both are available in about 45 million households. Bellamy projects to launch The Surf Channel in about 20 million homes. With distribution deals already in place with cable firms Comcast and Cox Communications and satellite providers DirecTV and Dish Network, The Surf Channel will also be available on Filmon.com and possibly a partnership with YouTube.
In a press release Steve Bellamy said, “Surf, its lifestyle and environment create an unparalleled canvas for a television network. The Surf Channel will be a sports channel, travel channel and lifestyle channel all in one. Viewers will go on the most expensive vacation of their lives, to the most remote and exotic destinations the planet has to offer. They will get to see some of the most incredible athletes pushing the human spirit and the boundaries of human capability to the furthest of limits.”
“Surf is probably the best canvas to paint on from a television perspective,” Bellamy said. “You’ve got the most beautiful locations you could dream of, it’s always fun and sun, you’ve got beautiful bodies, superhuman athleticism and the whole extreme thing, with people riding gigantic waves. It’s where sport meets art in a lot of ways, and it’s done in the most beautiful places in the world. It’s a great place to do moving pictures.”
The first program to be aired for the mid-september kick off of The Surf Channel will be the classic 1966 surf documentary, The Endless Summer.
Endless Summer filmmaker Bruce Brown had the following to say about the upcoming channel.Â “The Surf Channel is going to be one of the best things to ever happen to our industry. Giving 10’s of millions of people living room access to the sport and culture of surfing is something we have never had before. I stand with the rest of the surf ambassadors to do everything to help this channel be successful!”