Big news for the Surfrider Foundation, the leading organization dedicated to the protection and enjoyment of our worldâ€™s oceans, waves, and beaches. They have updated their logo and branding.
If you’re not already, you should go become a member of the Surfrider foundation. Go to surfrider.org to join or renew your membership.
World Leader in Beach and Coastal Protection Moves Towards the Future
With their 25th anniversary now behind them, the Surfrider Foundation took a bold step towards the future this week when it unveiled a new logo.
“The Surfrider Foundation has come a long way since our early days in Malibu,” says Chief Executive Officer Jim Moriarty. “We felt it was time to update our mark to be more reflective of the energy and enthusiasm we are seeing as our world-wide network of grassroots chapters and volunteer activists continues to grow.”
The Surfrider Foundation worked with acclaimed creative agency 72 and Sunny to create the new identity.
“We wanted to build from Surfrider’s heritage and infuse it with the idea of growth through activism. Both the wordmark and icon swell, becoming bolder over time,” said John Boiler, co-founder, 72andSunny.
Surfrider Foundation’s new logo maintains many familiar elements from the original mark, including the organization’s famous stripped wave, albeit in a more streamlined and contemporary design.
“Our new logo is as much about embracing our past is it is about welcoming the future,” says Moriarty.
About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 90 chapters worldwide. For more information on the Surfrider Foundation, go to www.surfrider.org.