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How Snowboarder Travis Rice Conquers Fear And Keeps It Wild

Posted on November 25th, 2013 by

We all do it: obsess over the minutiae of daily life, treat small things like the end of the world, and generally get more worked up than we have to over things that don’t matter very much.

Snowboarder Travis Rice does this too, he admits – but we’re pretty sure he’s way better at ignoring that impulse than most of us are. You know, given the whole “taking on nature for a living” thing. And if you’re feeling inspired to be a little more like Rice, the Toyota 4Runner can help you get to your favorite far-flung locales – and Keep It Wild along the way. So Let’s Go Places. 

This article is sponsored content brought to you by Toyota 4Runner. 

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