One of my favorite surf brands is suing one of my favorite artists in a trademark infringement lawsuit.
According to the complaint, Roc Nationâ€™s logo is too close to their own, which they have been using in trade since 1991. . . Additionally, Volcom claims the logo could create confusion in the marketplace, since their label Volcom Entertainment, also uses a similar, registered trademark. . . â€œWhile Roc Nation appears to have initially used the diamond only in combination with the words â€˜Roc Nationâ€™ it is now using the diamond logo on its own, causing a likelihood of confusion among consumers,â€ Volcomâ€™s complaint reads.
I’m not sure where I stand on this argument. I understand that Volcom has been around and been using the stone to represent their company since 1991 but I’m not sure if they look close enough to warrant a lawsuit. It will be interesting to see what comes of this. In the meantime, let us know what you think about it in the poll below.