Volcom Stone vs Roc Nation Diamond


volcom stone vs roc nation diamond Volcom Stone vs Roc Nation Diamond
One of my favorite surf brands is suing one of my favorite artists in a trademark infringement lawsuit.

According to the complaint, Roc Nation’s logo is too close to their own, which they have been using in trade since 1991. . . Additionally, Volcom claims the logo could create confusion in the marketplace, since their label Volcom Entertainment, also uses a similar, registered trademark. . . “While Roc Nation appears to have initially used the diamond only in combination with the words ‘Roc Nation’ it is now using the diamond logo on its own, causing a likelihood of confusion among consumers,” Volcom’s complaint reads.

I’m not sure where I stand on this argument. I understand that Volcom has been around and been using the stone to represent their company since 1991 but I’m not sure if they look close enough to warrant a lawsuit. It will be interesting to see what comes of this. In the meantime, let us know what you think about it in the poll below.



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