PRESS RELEASE: DOVER, NJ, July 1, 2010 â€“ After last summerâ€™s highly successful collaboration to commemorate 25Â years of protecting the worldâ€™s oceans, waves and beaches, G-Shock and the Surfrider Foundation haveÂ joined forces again to create a second co-branded collaboration watch. The GRX5600SRF-3 combines G-Shock technology and Surfider sensibility with a portion of the proceeds benefiting the non-profitÂ organization.
Ecologically conscious, the G-Shock X Surfrider watch has Self-Charging, Tough Solar PowerÂ technology â€“ a tiny, solar panel combined with a large-capacity rechargeable battery which enables aÂ variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece thatÂ assures reliable timekeeping and greatly reduces the need for battery change. With its shock resistantÂ construction, unmatched solar power function and recycled packaging, the GRX5600SRF-3 is a tough,Â fashionable and more importantly, eco-friendly accessory.
â€œCasio is known worldwide for consistently producing superior quality watches, and we could not beÂ more excited to be partnering with them for the second year in a row,â€ says Matt McClain, SurfriderÂ Foundation’s Director of Marketing and Communications. â€œThis limited edition collaboration isÂ ecologically friendly and a great way to highlight our commitment to protecting and preserving ourÂ coastlines.â€Â Designed with the surf lifestyle in mind, the G-Shock X Surfrider timepiece features a Tide GraphÂ function with 100 pre-set site locations as well as a Moon Age & Phase Data indicator for the ultimateÂ tracking the tides. The watchâ€™s bright yellow and deep jade motif with the Surfrider logo on the band andÂ the back case add an extra pop of color on the beach or out riding the waves.
â€œG-Shock has made protecting our environment a priority and we are proud to partner once again with theÂ Surfrider Foundation,â€ said Shigenori Itoh, Vice President of Casioâ€™s Timepiece Division. â€œAs a devotedÂ supporter of surfing, actively promoting and investing in clean oceans and beaches are of the utmostÂ importance.â€
Other features include Shock Resistance, 200M Water Resistant, Custom Full Auto EL Backlight with aÂ red surfer catching a wave, 48 City World Time + UTC, 4 Daily Alarms and 1 Snooze Alarm, HourlyÂ Time Signal, 1/100th Second Stopwatch, Dual Countdown Timers, and 12/24 Hr. Formats.
Available in July for $130, visit www.gshock.com for more information.