Philips x O’Neill Headphones

Posted on September 10th, 2010 by JZ

Thea headphone game just got a little crazier. One of the leading electronics companies in the world, Philips, has teamed up with O’Neill and they are realeasing a line of high quality and super durable headphones that will be released sometime in the next month.

The line will consist of four different models, and they are, The Stretch, The Snug, The Covert, and The Specked. There are two versions of the over-the-ear style and two versions of earbud style headphones. All of which look pretty damn nice. The two companies are going with the slogan “Tested on animals” for the campaign. It’s a little confusing at first but what they mean is “they’ve been tested on our test animals: the toughest O’Neill riders” and that sounds about right. Even more so because they people they are talking about include snowboarders Jeremy Jones and Ane Enderud and big wave surfer Mark Mathews, all of whom can be considered “animals”!

Still no official release date or prices on the models, but we will keep you posted. If I didn’t just pick up a pair of the new Skullcandy Aviators I would have definitely been considering rolling with a pair of these.

For more info, read the official press release below and check out the pictures in the gallery.

PRESS RELEASE
Warmond, The Netherlands – September 2, 2010— Two pioneers of lifestyle innovation, Philips and O’Neill, have joined forces to launch a line of headphones designed to withstand the rigors of an active lifestyle: the new premium line of Philips | O’Neill Headphones gives you long-lasting durability and complete comfort so you can enjoy the music that fuels you every day, for as long as you want, no matter what you put them through.

The high performance Philips | O’Neill Headphones were tested on the toughest O’Neill team riders and specifically designed around the demands of those who live life to the fullest. They will never let you down, wherever you take them or however energized the sounds or action they accompany.

The Philips | O’Neill Headphone collection features four different styles, each completely unique and simple in design, yet able to withstand the challenges of the most dynamic active lifestyle.

Inspired by the heavy-duty materials and styling of wetsuit materials, The Stretch headphones – the toughest in the new line-up – delivers high performance. Both impact and high stress-crack resistant, it retains flexibility and strength for a whole new level in headphone resilience.

All models in the Philips | O’Neill Headphones range offer something for the most active and toughest lifestyles. The Snug model does it all in style: a set of imposing flat-folding, headphones that deliver flawless fit and sound with bold graphics. The in-ear selection includes The Covert, a discreet bud with deceptively powerful sound impact and iPhone control, while The Specked includes a range of three striking colored in-ear buds, with tough yet stylish tangle-free cords for longer listening experiences.

Nick Andrews, Senior Manager, Consumer Marketing at Philips, comments: “This range realizes the synergies of Philips simplicity and innovation and O’Neill’s set of core values based around the concept of innovation in style and technology. Our new Headphones are totally uncompromising in their durability – because they’ve been tested on our test animals: the toughest O’Neill riders, the most uncompromising and daring boarders around.”

Eppo van Berckelaer, Global Marketing Director at O’Neill, said: “O’Neill and Philips share a long and successful history of product innovation, working to create products that allow people to get the most out of their lives. Knowing how important music is to the lives of our consumers, I now encourage everyone to get out there and test the headphones for themselves.”

The Philips | O’Neill campaign will be spearheaded by selected O’Neill team riders, including 9-time Big Mountain Rider of the Year Jeremy Jones, fearless big wave surfer Mark Mathews and two-time Freeride World Tour Champion Ane Enderud. As three of their sports’ toughest and most enduring champions, these riders have put the headphones to the ultimate test in the context of their own unique and demanding lifestyles.

In addition to launching at IFA, the headphones will be showcased during the Deeper movie premiere tour in October and November. Guests at these events will be treated to a headphone-enabled ‘Deeper Listening Experience’ in Amsterdam, Los Angeles and New York City during the screening of Jeremy Jones’ groundbreaking freeride snowboarding movie.

The new Philips | O’Neill Headphones will be available at retail stores throughout Europe and the US from September 2010.

Visit www.oneill.com/TestedOnAnimals for more information on O’Neill Accessories and the new Philips | O’Neill Headphones.

Visit www.philips.com/TestedOnAnimals for more information on Philips Accessories and the new Philips | O’Neill Headphones.